Reports
Where the money comes from, and where it stops
Money sitting in the pipeline
Open opportunities, by pipeline, valued at what GoHighLevel has recorded against them. This is not forecast revenue — it is what has already been entered and not yet worked.
Where leads actually come from
Attributed inbound contacts by source. Cold prospecting lists carry no source and are excluded — this is people who came to us.
Where they stop
The biggest stages across every pipeline. A stage holding hundreds of records is not a stage — it is a queue nobody is working, and it is the cheapest revenue in the building.
What this says to do next
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